Expo features seminars on business, production topics

Farmers, ranchers and agricultural professionals seeking information about business trends and production methods can attend seminars throughout the online World Ag Expo.

The seminars will be presented during the three-day run of the online show, Feb. 9-11, and will also be available on demand afterward.

February 9

• Pathway to B-corporation sustainability certification. Representatives of a farming enterprise describe the process of obtaining B-corporation certification of its sustainability practices. Presenters: Daniel Hartwig, Woolf Enterprises; Ross Franson, Woolf Farming & Processing; Laura Ramos, Fresno State University. 10-10:59 a.m.
• Nocking Point Wines: Turning a hobby into a business into a passion. The CEO of a direct-to-consumer winery discusses its business model combining technology, celebrity, social media and digital content. Presenter: Andrew Harding, Nocking Point Wines. 1:15-2:14 p.m.
• State of the pistachio industry. An "office chat" describes efforts to increase global awareness of American-grown pistachios. Presenter: Richard Matoian, American Pistachio Growers. 2:15-2:29 p.m.
• Regenerative agriculture: What is it? How do I do it? The Farmer Veteran Coalition presents a seminar on regenerative agricultural practices. 3:45-4:15 p.m.

February 10

• Carbon initiative. This session describes carbon initiatives in agriculture. Presenter: Brian Kenyon, Yara International. 10:30-10:55 a.m.
• The evolving energy landscape. A panel discusses use of propane-powered farm equipment and the future of energy in agriculture. Presenters: Mike Newland, Propane Education & Research Council; Joy Alafia, Western Propane Gas Association; Alex Adams, California producer. 11-11:25 a.m.
• Decoding digital marketing. This seminar includes a demonstration of what digital analytics can do for a company's marketing strategy. Presenter: Amy Wood, Flint Avenue Marketing 1:45-2:30 p.m.
• Providing the food experience in 2020. Retail, marketing and public relations experts discuss the food business. Presenters: Alison Seibert, The James Collective; Jamie Levitt, Fresno State University; Vincent Ricchuiti, Enzo's Olive Oil/P-R Farms; Wayne Doleski, Black Bee Marketing. 3:15-3:59 p.m.

February 11

• Carbon is the newest "crop": How can you start earning for the carbon your soil stores? The seminar will discuss the technical aspects farmers can pursue to increase soil carbon and the business aspects for selling the stored carbon to international carbon markets. Presenter: Aadith Moorthy, ConserWater. 9-9:45 a.m.
• My Job Depends on Ag. Leaders of the group provide updates on its activities, including the television program American Made. Presenters: Eric Bream, Erik Wilson, Jeff Aiello, Steve Malanca, My Job Depends on Ag. 12:30-1:15 p.m.
• Synthetic amorphous silica for management of postharvest pests of almonds and pistachios. An entomology professor shares research into management of postharvest insect pests of nut crops. Presenter: Jake Wenger, Fresno State University. 12:45-12:59 p.m.
• Emerging ag: What is growing and where? This presentation from the University of California Kearney Agricultural Center will describe emerging agricultural markets and products around the U.S. and the globe. 2-2:45 p.m.
• What's trade got to do with it? The Office of the United States Trade Representative offers a seminar on its agricultural trade projects. 3-3:25 p.m.

To view the seminars, register and log in at http://www.worldagexpo.com.