Farm Bureau reaches 90, going strong

The year was 1919 when two well-known organizations came into existence. One of them—the League of Nations—was short lived. The other endured. Ninety years after its formation, the California Farm Bureau Federation is stronger than ever.

Much has happened in California agriculture in the nine decades since 32 county Farm Bureaus met in Berkeley to adopt a constitution and pass bylaws, giving birth to the California Farm Bureau Federation. Over the near century that has passed since its creation, Farm Bureau has been on the forefront in protecting and projecting the needs and desires of the state's family farmers and ranchers. That effort continues today as CFBF is recognized as the leading voice of California agriculture.

Four longtime farmers who have a combined 230 years of Farm Bureau membership shared their thoughts on the importance of belonging to the organization in a video that was shown during the CFBF Annual Meeting in Burlingame this week.

Los Angeles County farmer Roy Pursche, who joined Farm Bureau in 1946, notes that Farm Bureau has always been the frontrunner in keeping the political climate favorable to farmers.

"There are some other organizations that are around for various entities, but none of them match Farm Bureau. Without Farm Bureau, our political climate would be very detrimental to farmers today," Pursche said.

It was in 1948 that Jackie Baker of Tehama County joined Farm Bureau. She likes to recall some special events relating to her membership. "I had a couple of memorable moments. I gave the invocation at the dedication of the new CFBF building (in 1997), and I felt that was a big honor," Baker said. "And then at one of the American Farm Bureau Annual Meetings, the president and vice president of our delegation were busy and so they asked me to carry in the flag for California and that was a big honor."

Kings County dairy producer Mary Cameron, who joined Farm Bureau in 1951, points out that the organization helps her keep things in perspective. "You get a little self-centered when you are in dairy. You think only in terms of dairy, and that's not healthy. You need to belong to organizations where you have a chance to talk to others about their problems because we are all agriculture."

The fourth longtime Farm Bureau member, Fresno County dairy producer Fred Machado, also joined Farm Bureau more than 50 years ago.

"I signed up in March of 1957 and was soon asked to be second vice president of Fresno County Farm Bureau. I said there is no way because I can't get in front of a crowd and talk. But of course all that changed over the years," Machado said. "Farm Bureau is the voice of agriculture. They are the ones that speak for agriculture. They voice our concerns to our elected officials, who often know very little about agriculture."

Farm Bureau traces its origins
"It's up to us to organize. No one can do it for us. See to it that your Farm Center endorses the State Federation at its next meeting. If the farmer does not demand a square deal no one is going to do it for him."

A few weeks after those words appeared in the September 1919 edition of the Monterey County Farm Bureau Monthly, delegates from 32 county Farm Bureaus met in Berkeley to create the California Farm Bureau Federation.

The fledgling organization, with a combined membership of 24,168, elected Dr. W.H. Walker of Willows as its first president and occupied two rooms within Hilgard Hall on the University of California campus in Berkeley.

The university and its Agricultural Extension Service acted as midwife in the birth of the Farm Bureau movement in California.

Created by Congress in 1914, the extension service operated through the nation's land grant colleges, including UC. Before extension staff could bring the service's education programs to a county, the service was required to establish a farm organization within the county. That guaranteed a channel through which county farm advisors and extension specialists could reach individual farmers and their families. A county Farm Bureau representing at least 20 percent of the farmers in the county had to be operating before a farm advisor could be appointed for the county.

The first California county to qualify was Humboldt, which formed its Farm Bureau in 1913. The following year, Yolo, San Joaquin and San Diego counties founded their Farm Bureaus.

B.H. Crocheron, the founder of California's Agricultural Extension Service, promoted the formation of county Farm Bureaus and, eventually, the state organization as well. In a circular written in 1917, he envisioned the county Farm Bureau acting as "a sort of rural chamber of commerce and ... the guardian of rural affairs. It can take the lead in agitation for good roads, for better schools, and for cheaper methods of buying and selling."

But, Crocheron added, those functions were not the key to local Farm Bureau success. "Perhaps the Farm Bureau can help to buy cheaper and better seeds, can help to boost the local socials, can encourage the faltering school teacher, can get out and talk for good roads—but its first and surest function is to increase the local knowledge of agricultural fact."

Farm Bureau retains to this day a close association with the extension service, but it also became clear to early organizers that Farm Bureau should pursue a broader agenda as well. Because the university could not participate in those extra activities, organizers decided to separate the Farm Bureau from the extension service. That was accomplished with the birth of CFBF on Oct. 23, 1919, when its constitution and bylaws were officially adopted.

Three weeks later, the American Farm Bureau Federation was founded at a meeting in Chicago, with California among the 31 states given voting privileges at the first meeting.

Initial dues to join CFBF were $1 per member, plus 50 cents that went to AFBF. Dues were raised to $2 in June 1920; four months later, California followed an AFBF recommendation and raised its dues to $5 in conjunction with other state Farm Bureaus.

The basic structure of Farm Bureau remains intact: a grassroots organization where policymaking begins at the county level.

In the early years, the local farm center formed the basis of Farm Bureau life. At the peak of the farm-center system, in 1923, some 568 farm centers operated within the 42 existing county Farm Bureaus. As transportation systems improved, allowing farmers to travel more widely to meetings, the number of farm centers decreased. But a few farm centers remain in operation today.

The state organization, meanwhile, began assembling some of the basic functions it still performs. In 1920, CFBF formed a Law and Utilities Department to represent farmers' interests before California's courts and commissions. In 1921, a Publicity Department was created and a statewide edition of Farm Bureau Monthly began publication. In 1922, an Organization Department was formed to encourage membership.

CFBF Exchange was a grain marketer
CFBF also worked from the beginning to help farmers earn higher returns for their crops. From 1921 until 1924, for example, the CFBF Exchange acted as a cooperative grain-marketing organization.

In an effort to improve the quality of life in the state's rural areas, the early CFBF also established a Farm Home Department. A university study in 1933 described the purpose of the department as "to assist the farm family to maintain an adequate standard of living by supporting home-demonstration work and by exchanges of experiences in homemaking."

Farm Bureau also showed an early interest in providing farmers with low-cost insurance coverage. As early as 1925, the organization formed a committee that endorsed the creation of county mutual companies to provide rural fire insurance. For a brief time in the late 1920s, CFBF and county Farm Bureaus offered an automobile insurance discount to members.

Eventually, Farm Bureau decided to expand its insurance offerings, launching an insurance company in 1948. Farm Bureau now offers insurance benefits to its members through partnerships with Nationwide Insurance, Allied Insurance and Health Net Health Plans.

Obtaining low-cost workers' compensation insurance was also a key concern for Farm Bureau members. Several county Farm Bureaus arranged blanket policies for farm employers. In 1943, CFBF entered into a partnership with the State Compensation Insurance Fund—a partnership that remains in force today—to provide a group discount on workers' compensation insurance premiums.

Farm Bureau membership dipped during the Depression years of the 1930s, bottoming out at 15,270 in 1932 before recovering slowly the rest of the decade. The organization moved its headquarters three times during the 1930s, moving twice on the UC campus, then off-campus in 1938 to offices on Allston Way in Berkeley.

Membership tripled following World War II
The postwar years of the late 1940s brought a boom in Farm Bureau membership, which nearly tripled during the decade. As membership increased, CFBF moved into the former Federal Land Bank building on Berkeley's Fulton Street in 1946.

The 1940s also saw the establishment of the CFBF Young People's Program, now the Young Farmers and Ranchers program. Designed as a service to help young agriculturalists succeed in the business and to train new generations of Farm Bureau leaders, the YF&R program began in 1947.

Communicating with members and the general public has always been a key Farm Bureau function. County Farm Bureaus were publishing monthly newsletters for members even before the statewide organization was formed, and the Farm Bureau Monthly remained the organization's main publication into the 1970s. The weekly newspaper Ag Alert® began publication in 1974 and has since become the most widely read and respected agricultural publication in California. In 1977, Farm Bureau began producing a publication for its sustaining members, California Country, which was upgraded to a full-color magazine in 2000.

Farm Bureau also recognized early the benefits of broadcast communication. CFBF sponsored radio programming during the 1920s. The organization returned to the radio business in 1950, launching the Voice of Agriculture over the 12-station California Farm Network. CFBF produced radio programming for 47 years and today operates a radio news service that provides daily news briefs and sound bites to stations statewide.

CFBF began producing television programs in 1964, with a weekly program also titled Voice of Agriculture. The program began as a combination of in-studio guests and educational films before evolving into a newsmagazine format in the early 1980s. Renamed California Country in 1996, the program now reaches viewers on stations and cable systems throughout California, plus a nationwide audience via the DirecTV satellite system.

Farm Bureau's communications efforts took a new direction in 1996, when the organization entered the Internet era. CFBF launched www.cfbf.com, providing news and information about Farm Bureau and California agriculture to computer users around the world.

Farm Bureau creates FELS, FARM PAC®
Over the decades, Farm Bureau has remained a flexible organization, adding new functions when needed by its members and discontinuing other programs to reflect changing times.

Sparked by unionization drives and other labor unrest, CFBF delegates approved creation of the Farm Employers Labor Service in 1970. The service provided farm employers with labor-relations advice and group legal services. Following passage of the state Agriculture Labor Relations Act in 1975, FELS expanded its staff to include field representatives working in eight regions of California and Oregon. A wholly owned subsidiary of Farm Bureau, FELS has expanded to offer a wide range of personnel management services.

As California's population grew during the 1960s and 1970s, Farm Bureau saw the need to assure adequate representation for farmers and rural residents on the state's elected bodies. In 1976, CFBF formed a political action committee, FARM PAC®, which supports candidates who understand agriculture.

In fact, the increased awareness of the need to deal directly with legislators and government agencies prompted Farm Bureau to move its offices to the state capital after 60 years in Berkeley. CFBF had operated since 1961 from offices on Berkeley's Telegraph Avenue, but in 1979 relocated to offices on Exposition Boulevard in Sacramento. In October 1997, the organization moved into its current offices at 2300 River Plaza Drive, just northwest of downtown Sacramento.

The continued urbanization of California brought a sobering realization to farmers: Many people had no idea where their food came from or what was necessary to bring that food to their tables. That realization brought an effective solution. CFBF created an Agriculture Education Program in 1980, to incorporate agriculture into the regular curricula of the state's elementary and secondary schools. Reorganized in 1986 as the California Foundation for Agriculture in the Classroom, the program provides classroom materials and training for teachers.

Farm Bureau recognized the importance of leadership and the need to infuse new participation. To accomplish this end, the California Agricultural Resources Training program was created in the 1980s, and many future agricultural leaders were graduates of the program. CART eventually evolved into Leadership Farm Bureau, which had its inaugural class in 2000 and is going strong today. LFB has provided more than 100 Farm Bureau members from every part of California a unique opportunity to reach their leadership potential. During their program year, each class member receives more than 250 hours of instruction focusing on personal development, Farm Bureau structure, governmental affairs and state, domestic and international agriculture.

Organizational growth continued through the 1990s and the new millennium. Increased participation in the political arena in Sacramento and Washington, D.C., has helped protect the state's family farmers and ranchers from onerous legislation and regulations being enacted by persons unfamiliar with agriculture. That effort continues today.

Throughout its history, the California Farm Bureau Federation has maintained a reputation for innovative programs aimed at one goal: providing the best possible services available to farmers and rural residents. Today's Farm Bureau leaders see that vision continuing for the next 90 years and beyond.

(Steve Adler is associate editor of Ag Alert. He may be contacted at sadler@cfbf.com. Editor Dave Kranz contributed to this report.)

The way it was in 1919

The world was a busy place in 1919. Here are some of the events that captured everyone's attention during that year:

• Jan. 1—Edsel Ford succeeds his father as head of the Ford Motor Co.
• Jan. 16—The 18th Amendment to the Constitution, authorizing Prohibition, goes into effect in the United States.
• Jan. 18—The Versailles Peace Conference opens with delegates from 27 victorious nations deciding how to deal with the aftermath of World War I. The final treaty was signed on June 28.
• Feb. 25—Oregon places a one-cent tax on gasoline, becoming the first state to levy a gasoline tax.
• May 23—The University of California opens its second campus in Los Angeles.
• June 4—Congress approves the 19th Amendment, which would guarantee suffrage to women, and sends it to the states for ratification. Women didn't gain the right to vote until the following year.
• Oct. 1—The 1919 World Series matching the Chicago White Sox against the Cincinnati Reds opens, signaling the beginning of a sporting event that will forever be remembered as the Black Sox Scandal.
• Nov. 19—Einstein's theory of relativity is confirmed after being tested by scientists during a solar eclipse earlier in the year.
• Nov. 19—Wall Street's Dow Jones Industrial Average plummets to 43.12, rebounds to 74.63 the next day and closes Dec. 31 at 71.95, down from 107.23 at the end of 1918.
• Some notable births in 1919: Jackie Robinson, Red Buttons, Tennessee Ernie Ford, Nat King Cole, Liberace. Notable deaths: Theodore Roosevelt, Andrew Carnegie, Pierre-Auguste Renoir.