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Ranchers discuss how to survive in the beef business

Issue Date: March 24, 2021
By Bob Johnson

For cattle ranchers looking to succeed in their tough business, building markets and investing wisely in equipment or genetics can be as important to success as caring for the animals and the land that produces their feed: That advice was offered by veteran foothills cattle ranchers who took part in a webinar on Beef Business Basics sponsored by University of California Cooperative Extension and the Tahoe Cattlemen's Association.

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