Emerging markets may boost wine sales around the world

Issue Date: December 12, 2012

With maturing or declining sales in many traditional markets, wine companies across the globe are increasingly searching for new growth markets. Emerging markets are attracting the interest of nearly all major wine companies. But those companies that were late to invest in these markets often have a greater challenge, as the competition has already established routes to market and has garnered share of mind with the consumer.

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